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FreshView Case Study

Increasing Crew Accountability & Engagement at The Grill Station to Boost Burger Ratings

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ABOUT
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Company
Hoover Foods Inc
Headquarters
Tennessee, US
Background
Quick Service Restaurants

Hoover Foods Inc operates in the competitive food and beverage sector, providing services that likely include food distribution and potentially restaurant operations. With nearly four decades of experience, the company has established a strong presence in the southeastern United States.

CHALLENGES
District Manager at Hoover Foods, Sally Herrick, lacked a system to ensure accountability and to continuously motivate her crews to serve what Wendy’s is known for – quality burgers . Before implementing FreshView, the absence of an effective grill timer and performance measurement tool led to lower productivity and issues with upholding optimal burger patty holds times, resulting in quality and performance inconsistencies across stores.
SOLUTION

FreshView, powered by Al and computer vision, enhances operational efficiency by providing crews and managers with a system to improve hold time visibility for the crew and performance transparency for managers. When implementing FreshView, Herrick was able to equip crews with the information they needed to perform their jobs better and, as a manager, was able to efficiently track and compare the performance of each store’s grill management.

Darrell Slimmon, Director of Operations noted that the adoption process was smooth, with store managers fostering a positive environment by framing the technology as a fun, competitive tool rather than a monitoring system. Initially skeptical, Darrell has been pleasantly surprised by the technology’s positive impact on operations.

“Since adopting FreshView, we’ve seen an undeniable improvement in crew performance. I especially appreciate how it motivates employees to uphold quality and gives me ideas on improving productivity through ongoing reporting. It’s a win-win for managers, team members, and, ultimately, our customers.”

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Sally Herrick
District Manager
Hoover Foods
“With FreshView, burger patty quality remains the top priority. The jump in customer burger ratings we’ve seen since implementing the tool proves it. FreshView gives grill operators the confidence they are serving the freshest patty, and we look forward to expanding FreshView to make a positive impact across operations.”
Darrell Slimmon scaled - PreciTaste | Restaurant AI Software
Darrell Slimmon
Director of Operations
Hoover Foods
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BENEFITS
Initially, some of her store managers needed to be more open about adopting new technology, However, after seamless onsite training with PreciTaste, Herrick highlights that FreshView was quickly embraced by managers and crews alike. The easy-to-follow tool streamlined cooking and boosted accountability without disrupting operations or creating more complexity in the kitchen. It significantly increased the team’s pride and enthusiasm, leading to improved experiences for customers, grill operators, and managers alike.
Herrick notes that since FreshView, customer satisfaction metrics have soared from the 60s to the 90s. Additionally, she notes that staff training became more efficient, and employees eagerly engaged in friendly competition to achieve top FreshView scores. In fact, the system’s data helps Herrick make more informed decisions about employee raises.
RESULTS
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60% 90%
Boost in Customer Satisfaction Metrics
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15%+
Boost in ‘Taste of Hamburger’ Scores
Burger hold times have decreased significantly, with one store averaging just two minutes.