FreshView Case Study
Boosting Burger Ratings & Improving Crew Culture Through Vision Al At The Grill Station
ABOUT
Company
WenCo Holdings LLC
Headquarters
Miami, Florida
Background
Quick Service Restaurants
Wenco Restaurant Group is a leading franchisee of Wendy’s, operating 38 Wendy’s restaurants across South and Central Florida. The company is dedicated to delivering fresh, high-quality menu items while fostering a positive dining experience for its customers.
CHALLENGES
SOLUTION
FreshView is a Vision Al-powered solution that reduces the need to manually estimate patty hold times by guiding crews on which burger to serve next through ceiling-mounted cameras and Al. Up and running within 30 days, Fresh View eliminated the pain points of the on-grill timer by serving as a visual timer.
With onsite training by PreciTaste, Rodriguez says the implementation was smooth and his crew embraced the technology as it was easy-to-follow and made their tasks easier. He’s seen improvements in the three restaurants utilizing FreshView and is expanding soon. Beyond making crews more accountable and efficient, he’s seen better burger ratings, a more involved crew culture, and fewer patties wasted overall.
Michael Rodriguez
WenCo Holdings, LLC
BENEFITS
1. ROI
Rodriguez notes that he's already seen a return on investment and is proud of their ability to protect the brand standard and Wendy's "Quality is Our Recipe" mantra.
2. Accuracy
Operationally, Fresh View doesn't add any complexity. He says it is a big win in accuracy improvements and continues to move them forward in the world of technology.
3. Visibility
FreshView also allows Rodriguez to identify certain trends and see where the inaccuracies are so he can provide additional coaching.
4. Culture
Rodriguez says the reporting encourages managers to provide more feedback to increase crew awareness and focus. "Most team members want to do a good job, this is a tool that helps them get there."
RESULTS
RESULTS RATINGS BOOST
Through their third-party customer response program, the three stores utilizing Fresh View saw a 15% boost in their “Taste of Hamburger” ratings – the key KPI used to measure ROI.
WASTE REDUCTION
Rodriguez also estimated a 20% patty waste reduction as hamburgers returned decreased and crew members were more consistently building chili throughout the day with the help of FreshView.